scott cundill’s “how not to start and run your own business”

scott, an old friend of mine, sent me a copy of his upcoming book a few months ago.

i read the first couple of chapters, and really enjoyed it – it shows practical wisdom of what not to do when starting a new business. (rather than the usual to-do lists of most of the business management books). practical information given in a interesting and funny manner.

as i usually do when i read books, i was reading about 3 or 4 books at the same time, and i just realised that i never finished scott’s book – so it’s going to get placed back on my “current reading” shelf (there are more than 4 there at the moment though).

i got a mention in Scott’s book but i’m not biased – it’s a good read.

Here’s a summary scott sent me about “how not to start and run your own business”

“Scott Cundill tears apart the fabric of the entrepreneurial world in this hilarious, yet chillingly realistic “how to” book. Part instruction manual, part life story, part spiritual journey, How NOT to Start and Run Your Own Business is so far removed from anything in its genre that it cannot be ignored.

You need only flip it open to an explanation of why the book is printed upside down and chuckle at the disclaimer and preamble to realise that you’re in for one hell of a ride. By the first page of chapter one, “Just Do It”, Scott’s wonderfully natural and quirky style has you hooked as he sets off on a sensational read that just gets better.

There is very little that’s been left out of this 250 page rollercoaster ride of business madness. From starting out and financing, forecasting and budgeting to marketing, promotion and dealing with people, Scott speaks of a business world that will simply astonish you. Is it really that bad out there? According to Scott, it is – because in his very own words “everything in this book is true”. Then, just as you think you’ve got it all figured out, Scott hammers home a wonderfully enlightening twist that makes you realise that everything you thought you knew about business… was completely upside down.

By the time you put this book down, you will either immediately take the plunge and start a business or rush back to your day job with your tail between your legs, thanking G** that you read this before it was too late. Either way, there is not a soul on this planet who will not benefit from this uniquely insightful and, despite its deeply personal realism, immensely uplifting work.

Without any shadow of a doubt, How NOT to Start and Run Your Own Business is a must read for anyone who is even remotely associated with business.”